IAB: Paid search was 48 percent of total digital spend in 2016
Spending dropped on the desktop but grew by practically $6 billion overall because of mobile.
Paid search advertising accounted for around $35 billion in 2016, separated almost evenly between your desktop and mobile. That’s in line with the IAB’s 2016 earnings report, released last night.
On a share basis, desktop paid search dropped by 10 tips and was down by just a little under $3 billion in real us dollars. However, overall paid search income were up vs. this past year by almost $6 billion.
Mobile advertising spending surpassed shelling out for the desktop for the very first time, and displayed 51 percent of digital advertisement spending in america; in Q4 2016 it was 53 percent.
Total digital advertising spending was $72.5 billion in 2016, up 22 percent from 2015. Mobile was in charge of expansion across all digital forms: search, screen, video, social and so forth. Overall, mobile spending (across platforms) came in only under $37 billion in 2016.